It is often the unconventional ideas that capture attention of television audiences. It's crucial to focus on a single salient message to inform the creative approach. Our discovery calls digs into your key messaging to come up with a singular concept.

The creative treatment outlines a single idea with detailed information on the overarching concept, detailed narrative, characters and creative ‘look and feel’. This helps you picture the ad before we proceed.

Scripting and storyboarding are crucial in providing a clear blueprint and  ensure everyone understands the vision. We offer unlimited scripting revisions as we believe a salient story is the most important aspect of TV advertising. 

The UK has some of the strictest advertising regulations. Once the script is locked, Faltrego will start the Clearcast approval process to secure broadcast permissions. Before airing an ad, reviews occur at three stages: scripting, rough edits and the final cut.

Casting the perfect talent is crucial We work with agencies to offer a shortlist of diverse talent and are experienced negotiating buyout and usage. We work with location agencies arrange  hires, whether it’s a home, a school or even a supermarket (we’ve done it all).

Filming days can be long but are always exciting. Our on-set
team ensures that we stick to the script, paying close attention detail for Clearcast approval, while allowing space for creative exploration.

We recommend commissioning original music to enhance your film, though licensed music can be used. Editing must meet each broadcaster's technical specifications so it’s important to know where you ad will be shown ahead of edit. The final film will be delivered directly to the broadcasting channels, fully prepared for airing.