Citizens Advice Witness Service

A film to raise awareness and increase recruitment for Citizens Advice’s Witness Service.

Shortlisted

EVCOM Industry Award 'Best Use of Lower Budget' 2023

5,427

video views after one month

21,625

impressions after one month

3.12%

average engagement rate

Citizens Advice aimed to raise awareness about volunteering for their Witness Service, a challenging area in need of support, and increase recruitment for the Witness Service.

To motivate audiences we wanted those they help, and the tough experience they must face, to be front and centre. We crafted an emotive film focused on  a court witness during an introspective moment to showcase the impact of a volunteer.

The film was made to a tight budget. To optimise resources, we condensed the narrative to the singular emotional moment. Sound design was used heavily to elevate the production quality of the final piece and imply a larger world beyond the frame.

The film was shortlisted for an EVCOM Industry Award in the 'Best Use of Lower Budget' category 2023.

"We have had really positive feedback from staff and volunteers commenting that it is very emotive and true to life, a few have commented that it 'gave them goosebumps when they watched it. Volunteer applicants have commented on the film that it really piqued their interest and brought the role to life for them. We have just updated our 'how heard' section on the application form to include the film so we can better monitor success.”
Witness Service
Citizens Advice