The 'Changing the image of disability' campaign aims to increase representation and improve how disabled people and disability are portrayed in images.
Faltrego and BDF co-produced the imagery with disabled people as models, advisers and research participants, and a diverse steering group, who helped shape the approach. The collection of images includes workplace, leisure and customer-focused shots and over half of the images feature people with less-visible disabilities.
For the first set of 480 photographs, the images were captured across 6 locations and multiple settings, and involved over 40 volunteer and professional models organised by Faltrego. Use of the images is free to all BDF members and partners. 50 of the images are also available for media organisations.
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