For better lives, and a better world.

Faltrego is an invitation to reimagine reality, shake up the status quo, and create a new normal that works for more people more of the time – driven by difference and led by women - that puts flexibility first.

A group of women standing next to each other
A woman with red hair holding a movie clapper
Two women sitting on a couch making a heart with their hands
A group of women standing next to each other on a street
A woman standing in front of a camera on a street
A woman sitting on the floor in front of a mirror
A group of women sitting on top of a wooden table
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A couple of women standing next to each other
Two women wearing headphones and talking on their cell phones
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Listen – we don’t like the way things are.

‍But that’s where real social change begins. We’re serious about reimagining the world, which means we’re serious about the way in which we go about it.

At Faltrego, we’re not a fan of the traditional ‘big agency’ model. This means that we put collaboration at the centre of every project, partnering with other experts, in cost effective collaborations that are made to measure.

(Oh... and we only work with partners and organisations that are aligned with our values!)

Care about causes

We are all activists. Social justice in every team member’s raison d’etre. We go the extra mile to meet your mission, because it’s our mission too.

Champion gender justice

We are united by our shared commitment to support and uplift women in production. We’re here to advocate for a fairer and more equitable society for women worldwide.

Mentor to greatness

We’ll show you the ropes. With help, resources and guidance we will equip you as changemakers and help to empower your communities.

Act efficiently

We pride ourselves on our responsiveness and immediacy in communication. Your deadline is our deadline, and we work to it as an oath.

Honour our promises

We believe in responsibility and reliability. We are fair and flexible and will never leave you in the lurch where we can help.

Communicate with kindness

We are your production partners. We will always communicate with you promptly and politely, as we would in a valued friendship.

A young boy standing in front of a playground

What's in a name?

‍My dad David Faltrego (a portmanteau of our surname Friday and the word alter ego) was a surrealist artist who worked a 9 to 5 job to pay the bills‍

‍Growing up, he often cautioned: "You can't make a living out of art".‍

‍As I moved into the workplace, I found mentors pedalling similar narratives:
“This is just the way life is”. ‍

‍I noticed that the phrases ‘you shouldn’t’, ‘you mustn’t’ and ‘you cannot’ punctuated the advice of people in leadership positions.‍

‍So when I made that decision to start a creative enterprise of my own, I thought there could be no better name than Faltrego.‍

‍I wanted to re-appropriate the word and, in spite of the limiting beliefs of those we often seek guidance from, make Faltrego stand for a different message:‍

‍"Yes you can” And, more importantly, “How can I help you?"

A black and white photo of a signature
Mary-Laine Friday

Trauma-informed co-creation

Accessibility, authenticity and lived experience of your communities at the heart

Our work centres on meaningfully embedding the lived experience and expertise of those existing at the sharpest edge of inequality into your campaigns and communications.

Our team takes a sensitive trauma-informed approach to co-creating with communities, and co-designing and co-producing any strategies, creative or content with those we’re seeking to authentically reflect and represent.

Read our guide
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“They really got under the skin of our brand”
Donna Wardell
Citizens Advice
“Having Faltrego on board has been one of the best decisions we have made”
Andrew Pitt
Encephalitis International
“The Faltrego team showed such dedication that, frankly, they over-delivered”
Eliana Reyes
Women for Women International
“They consistently produce content of exceptional quality”
Jamie Grubb
Fields in Trust
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