‘Thank You Families’ for Oscar Kilo is a campaign film designed to make policing families feel seen and to acknowledge the crucial support they provide for forces all over the country.
The effect of policing work on home life can be emotive, so our creative concept balanced the real hard-hitting emotional repercussions of policing work on families alongside a whimsical, humorous tone to reflect the absurdity of home life, and bring a lightness. The film was a chuckle in the face of adversity, helping policing families feel seen and united by a shared situation.
The launch video performed fantastically, racking up a total of 31,007 views. The film also got reposts from a number of high profile social media presences including Nick Knowles. The film was awarded Bronze at the Charity Film Awards 2023.
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