Brief: Too often, news stories about children’s health and food resort to blame and shame. But there’s barely a trickle of affordable healthy options and marketing tactics put unhealthy food centre stage in children’s lives.
Solution: The image bank aims to move beyond stigmatising stereotypes and highlight the environmental factors impacting children's health.
We applied FrameWorks UK’s research, strategic insights and framing to our creative approach and executed full production of the image bank including location sourcing, production design (props/graphics), model casting and image tagging.
%20(1).jpg)
.avif)
.avif)
.avif)
.avif)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)
.gif)
%20(1).avif)
.svg)
