Citizens Advice wanted to tell the story of their organisation and raise awareness of their status as a charity. While a lot of people had heard of Citizens Advice, very few were aware they are a charity. Citizens Advice wanted to change this with a film that positioned their look, feel and tone in the third sector space.
We took the brief from conception to delivery, working with 15 creatives and diverse artists and actors to bring together an emotive film, designed to win the hearts and minds of potential supporters and cementing Citizens Advice as a charitable organisation.