We worked with Kent Anger Management (now KARM) for their re-brand. KARM’s Founder wanted a new website, and following a brand visual identity audit we suggested a full re-brand ahead of a new website design and build.
Faltrego conducted brand discovery and strategy. During listening, we unearthed ‘The Corn Story’ which we crafted into KARM’s authentic brand story. ‘Plant the seeds of change’ became KARM’s single-minded proposition. We also suggested a name change to KARM.
We conducted desk research, literature review and competitor research to inform the creative of KARM’s branding and design. From this, Faltrego developed KARM’s brand identity – logo design, typography and colours – and created brand guidelines.
The new branding was implemented into digital and a new website by our partner Megan Thompson, as well as print assets.
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