Stop the Traffik were looking to commission training videos about modern slavery and human trafficking as part of their partnership with Santander UK. The goal of the Stop the Traffik x Santander initiative was to better spot the signs of human trafficking.
The project had originally comprised live-action filming with recreations of scenarios if Santander branches and call centres. However, due to lockdown, we pivoted the project to comprise fully illustrated and animated scenarios, that offer Santander employees opportunities to spot human trafficking.
As many signs of human trafficking and modern slavery lie within behavioural cues, it was important to illustrate and animate the facial expressions and gestures of both victim and perpetrator as accurately as possible.
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