Stripe Health and Dettol were seeking a creative storytelling approach for their campaign, #InSafeHands, focussed on the impact of maternal hygiene for nurses and midwives in South Africa. The campaign launches Dettol’s ambition to reach 2 million nurses worldwide.
Faltrego conducted desk research, literature review and competitor research to create a strategic report containing a series of recommendations for a hero documentary. The report contained recommendations on visual, narrative and character approaches.
Faltrego went on to create a ‘Sizzle’ reel for the using stock footage to establish the ‘look and feel’ and facilitate internal buy-in from stakeholders.
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