POZ

An Indiegogo campaign animation for Po-Zu: sustainable, ethical footwearPo-Zu wanted a campaign animation for ‘POZ’, their new plant-based, cruelty free sneaker that is light on your feet and light on the planet.

Po-Zu wanted a sellable, shareable and emotional film that was simple, tongue-in-cheek and uplifting in tone. We decided to focus on the ‘wow’ fact that POZ is made from vegan cactus leather (a breakthrough for the fashion industry). Anthropomorphising the cactus and other plants into quirky characters helped create a humour to both cut-through the noise and create a playful tone.

We worked very closely with the team (Sven Segal, who founded the company in 2006, and Head of Marketing Ann-Marie Buckley) to produce the campaign animation.