Strategy

Research and insights that drive your audience-centred brand or campaign storytelling strategy.

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Understanding what makes your audiences ‘tick’

Do you feel there’s room for improvement with your brand and want to secure evidence for senior buy-in for a re-brand or campaign?

Are you curious how you measure up against your competitors?

Do you want to know what your audience thinks or feels to inform your campaign messaging or brand strategy?

At Faltrego, we’ll engage with your audiences and stakeholders to understand what makes them ‘tick’. We’ll cast a critical eye over your brand, content and competitors and interrogate those whose opinions really matter. We’ll deliver a report with our findings and recommendations, alongside all the evidence to back it up, which can be used to inform your brand, content or campaign strategy.

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How we do it

1. Client Discovery

Our discovery phase digs into the DNA of your organisation, to understand the real crux of the problem you seek to solve. This involves audit and analysis of existing and past organisational brand content and campaigns, and in-depth conversation.

2. Stakeholder & Community Engagement

We seek authentic insights through conversation with your target audiences, stakeholders and supporters. We carve our space for unheard voices, engaging with communities with lived experience. 

3. Research & Insights Gathering

Adding an important layer of rigour, our research and insights phase draws on a range of methodologies: from literature review to competitor analysis, and from cultural trends to audience behavioural insights.

4. Strategy & Recommendations

We use these insights to develop an informed and focused strategy report with our recommendations for increasing reach, influence and impact. This can be used to inform your brand, content or campaigns.

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