Energy Saving Trust was tasked with delivering the marketing, communications and engagement for the Zero Carbon Accelerator, which is the Mayor of London’s new flagship programme to support organisations to decarbonise their buildings in line with London's 2030 net zero carbon target.
Faltrego was approached to create a brand and visual identity for the Zero Carbon Accelerator, which would sit as part of the Mayor of London’s brand as well as promotional collateral design assets across digital and physical marketing platforms.
Together with our partner Dan Edwards (Bloody Lovely) we executed light-touch brand strategy and full visual identity creation, within the space of one month. This involved a discovery workshop, the streamlined development of two stylescapes and then the refinement of a final design pathway.
The full suite of design assets were developed and delivered the subsequent month, and included: logo lock-up and website branding assets (visual motif shapes and colour palette),iconography, infographics, email newsletter header and footer, document templates for PowerPoint and Word video slates, social media design templates editable in Canva, artwork for printed roller banners and the final brand guidelines document.
The client and all partners and stakeholders involved were incredibly pleased with the outcomes of the project.
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