THIS Institute were seeking to incorporate short-form video increasingly into their research communications. They were keen to develop a content style which would allow them to produce consistent, high-quality videos on a regular and sustainable basis.
THIS Institute commissioned Faltrego undertake an audit of their brand visual assets and video content, alongside competitor research, to inform a strategy and creative concepts for branded video content.
Faltrego delivered a report containing the audit, research, strategy and creative concepts. Upon choosing their preferred creative concept, Faltrego went on to create a video template This featured an infographic ‘healthcare map’ motif as an ident for all brand video content. We developed a guidance deck for THIS Institute to help their internal team understand how to utilise these assets. The infographic ‘healthcare map’ has also been created to be interactive and will soon be applied to THIS Institute’s website.
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