Welcome to THIS Intitute

THIS Institute partnered with Faltrego to produce a brand animation to communicate their vision, mission, and new strategic direction to external audiences. They were keen to tell the story of who they are and what they do through their distinctive brand and newly created visual identity.

Importantly, THIS Institute wanted the film to emphasise one of their core values of collaboration and were interested in how they could do this using visual storytelling.

We proposed an animation driven by the visual motif of the ‘red dot’ in THIS Institute’s logo and branding. The viewers follow a ‘red dot’ which connects all scenes and characters, as a metaphor for collaboration and interconnectedness.

THIS Institute were delighted with the result.