The Macular Society wanted to create a collection of functional information videos (regeneration resources) with top tips for those living with sight loss and how to navigate various settings. The charity initially imagined a series of walk-through tips videos.
During commission, Faltrego encouraged a humanised approach with practical helpful tips and advice couched in person-centered story with heart. The final films aim to balance an informational and inspirational function for audiences.
The films released once a month across four months, coinciding with the charity e-newsletter. The feedback for the films so far has been very positive.
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