Faltrego partnered with Connected Places Catapult to produce collateral visual assets to support the communications and marketing for their pioneering SME-led ‘Homes for Healthy Ageing’ programme.
The photographic and film assets were required to be authentic, positive, community-focussed and diverse.
To meet this objective, Faltrego cast real members of the community sourced through partner organisations, like Age UK. All photography and film focused on authentic, candid action and interaction.
Photo bank and video bank clips were captured simultaneously alongside one another in an efficient production process that allowed for multiple outputs from single shooting days with the participants.
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