THIS Institute wanted to increase awareness of their open access article series - Elements of Improving Quality and Safety in Healthcare - and were looking for short video abstracts that give a flavour of the articles.
While THIS Institute had previously created zoom-recorded ‘talking heads’ video abstracts to promote the articles, we encouraged a more graphic-style approach for production value and longevity, and to position themselves as leaders in this space.
Faltrego created five 20-second motion graphic animated video abstracts in the Elements branding. We also developed an opening ident to go across all five videos for visual identity.
.avif)
.svg)
