The British Society of Rheumatology wanted a promotional video to give viewers a sense of their e-learning offering. Animation was the perfect medium to bring a digital product to life.
BSR especially wanted to highlight the different types of learning available for all preferences - lectures, podcasts, webinars, courses, reading etc. We decided to use the metaphor of a sweetshop to help illustrate the variety of content available to ‘pick n mix’.
BSR also want to highlight their ‘Spotlight on…’ series, as well as organically include member testimonials of the platform. Again we used visual metaphors to helps these key elements flow seamlessly into one another in the storytelling.
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