Battle Cry and Impact Animations

Fair4All Finance were looking for at least one animated film to introduce their organisation and celebrate their impact to date. The charity wanted to use a film to both introduce new audiences to their work (cold audience) and also to share with stakeholders, funders and grant awardees (warm audience).

Faltrego suggested two short animations, one (‘Battle Cry’) telling Fair4All Finance’s story, and the other (‘Impact’) telling the story of their impact to date.

As a relatively new organisation, the charity were working hard to establish their visual identity, so we ensured the character design and style mirrored style of the icons and shapes used on their website - clean with rounded edges. We also took a metaphorical approach and used oversized geometric shapes and ladders to represent problems and solutions respectively. This, alongside the uninterrupted flow or ‘scroll’ of the scenes, allowed for two highly coherent branded animations.