During an initial kick-off call, we uncover your ‘why’ for digital design, the key messages you want to communicate and the key audiences you want to reach. This will also help us with our strategic recommendations for your designs. 

We compile a written list of visuals which will help determine the digital designs. This is a collaborative process where we establish as complete a picture as possible for the designs, with accessibility always at the forefront of our minds. 

Alongside the visual list, we use your brand guidelines to develop 2-3 style frames  - these mock-ups for the print design. You can choose which creative style you like the most and let us know any alterations you might like to make. 

We produce a set of draft sketches for to establish the composition of the digital designs. The purpose of these sketches is to get a sense of the digital composition and to help us refine it prior to adding colour.

Once sketches are signed off we start to ‘colour in’ the design. Once the designs are complete and signed off we’ll export them for you in your chosen formats and ratios. Where needed we can also include alternative text to help increase your accessibility.