Faltrego approached by The Bike Project to create a brand film centred around one of their recipients, Comfort.
Brief: The team at The Bike Project wanted a film that felt authentic and hugely powerful without feeling exploitative. They were keen to explore creative solutions to help deliver information around Comfort’s life before arriving at the UK, and present her harrowing journey, while remaining incredibly respectful to her trauma and lived experience.
Solution: We designed a sensitive animation style for an ‘outside the box’ approach that urgently demands viewer attention from the outset, while sympathetically illustrating the story of Comfort’s lived experience in her own words.