#PowerToChange — the campaign theme — focused on women’s activism and the subversive power of women’s anger as fuel for positive change.
The animations highlight the injustices women face around the world, and temper anger with hope to rouse people to take action.
We used a limited colour palette of brand colours to push the new brand identity. Because the women served come from many different cultures and backgrounds, character depictions were less detailed in order to encompass women’s universal experiences.
A US VoiceOver was chosen to appeal to the US and global audiences. The film was shortlisted a Finalist in the Charity Film Awards 2021.
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