#HelloYellow

#HelloYellow is a fundraising and awareness campaign that encourages schools across the country to wear yellow, post on social media and donate to YoungMinds.

Young Minds wanted to create a short videos for Primary and Secondary school children to be played during an assembly. The video would encourage students who are taking part to feel excited, as well as ensure they understand what the day represents and help them feel like they are part of something impactful.

YoungMinds were keen for their Youth Activists to feature in the video but were mindful of safeguarding. As such, we co-created inclusive, illustrated characters to represent the Young Activists and included their real voices as VoiceOver. The video contained soundbites from real young people’s lived experiences.