The British Medical Association (BMA) tasked Faltrego to produce an innovative and high production value 15-minute film exploring the history of the BMA and the World Medical Association (WMA) throughout their 90-year history, to be showcased at the 72nd WMA General Assembly.
We created a motion graphic ‘cut-out’ animated documentary film, using historical and archive imagery in a collaged zine-style. We ensured that maintaining viewer engagement with humorous storytelling was delicately balanced with the expert tone of the two leading organisations.
The film was created with a fast turnaround, with 16 creatives across 1.5 months.
The specially-commissioned animation was well-received at the General Assembly, creatively celebrating an important relationship that benefits the medical community worldwide.
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