The Association of Optometrists (AOP) is a professional membership organisation for optometrists and other optical professionals. They invited Faltrego to produce a suite of video materials to support AOP’s member recruitment and retention work.
The AOP wanted a video with member stories at the centre, highlighting the the value of membership and AOP’s work on behalf of members. It was important for the stories spotlighted in the video to be reflective of AOP’s key member groups. We sourced a small business owner, an optometrist employed at a large high-street chain and a locus optometrist.
As the videos were launching alongside AOP’s new branding, we ensured a colour palette on-set and in the colour grade that reflected their brand palette.
We produced one hero video featuring all three stories, and shorter individual stories for sponsored Ads on Instagram, X, Facebook and LinkedIn.
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