Become a befriender

Sands approached Faltrego for a piece to encourage warm supporters to register to become befrienders. They wanted to show how becoming a befriender is a great way to make sure others don't go through what they went through alone.

Our strategy focussed on appealing to community, truth & authenticity and collectivism & reconnection.

We came up with a concept for a film where Befrienders and friends come together in a communal space, and share coffee and company. Befrienders break the fourth wall and speak directly to the prospective supporters, as allies in their shared mission to make sure no-one goes through tough times alone.