Annual Conference Promo

The Annual Conference is the British Society for Rheumatology’s (BSR’s) biggest event. BSR wanted to create an uplifting and energetic promotional video to advertise the event.

BSR wanted the video to capture the essence and excitement of the conference and how attendance brings the community BSR have built, together. BSR were concerned that the only collateral they had available for us to use was photography, and that their creative options were therefore limited. We reassured them this was the case.

We worked with BSR’s Annual Conference sub-branding to create a stylish and attention-grabbing video using just photography and kinetic typography. We included convincing social proof through testimonials and positive audience-centred imagery, and an easy route to action (clicks, shares, ticket sales). BSR were very impressed with the result.